There’s a reason why people like one thing over another. It comes down to concept. While the product may change many times, if people connect with the concept, then no matter what version or upgrade or service level you release–people will come back.
What does it mean to connect (Facebook), follow (Twitter) or link (LinkedIn) with someone? Why do so many people like smart phones and tablets? Bottled water companies don’t own the trademark on “pure” and smart phone makers don’t own the trademark on “communication.” But by staying true to the idea, they can show that they are vested in the pursuit of knowledge. The continual development and progression of ideas.
Here’s a minute video from Steve Jobs that we thought was representative of the “core” concept:
You can contact with me directly at ysgordon[at]gmail.com.
Yonason Gordon, Founder (on Twitter @YonatanGordon)
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P.S. For another great site, please visit Interinclusion.org.